The goal:

To drive awareness of Thrive Market’s mission of making healthy living easy and affordable to all, by engaging people living in food deserts, areas that lack access to healthy food options, with free memberships to their online store.

Our location solutions

Audience Targeting of high-education, low-income users to drive awareness among key audiences in food deserts.

Proximity Targeting near food desert schools, in order to give teachers more information to empower their students about healthy living.

Leveraging of National Wear Red Day (6 February) to support sufferers of heart disease and drive awareness to their giving programme.





Case Study / Thrive Market

GroundTruth increased visits and awareness of Thrive Market’s free memberships among relevant consumers by driving up to 77% of the total traffic to the company’s giving app during the campaign period.

National Wear Red Day ads drove the strongest click-through rate (CTR), both before and during the event on 6 February, driving a rate 3.2% higher than the campaign’s effective CTR (Wear Red Day ads performed at a 0.60% and the campaign performed at 0.58%). This shows that consumers were more likely to visit the site to learn more about heart-healthy food options during this period.

1 %

of app traffic from GroundTruth