CASE STUDY

The goal:

Drive foot traffic into Pinkberry stores and generate awareness of Pinkberry Greek yoghurt promotional offers.

Our location solutions.

Location Targeting Solutions – 1-mile geo-fence around Pinkberry locations.

Audience Targeting Solutions – Place-based + geo-specific search behavioural targeting.

GroundTruth Dynamic Location Creative featured the mobile user’s distance from their nearest Pinkberry location and one of two promotional offers: $1 off and Buy One, Get One Free.

The ad clicks through to a dynamic landing page specific to the nearest location which features these offers as well as an option to save the coupon and store details.

Results.

Case Study / Pink Berry

The campaign’s location-focused targeting solutions doubled Pinkberry’s benchmark success rates.

1 %

lift in place-based performance