Drive foot traffic into Pinkberry stores and generate awareness of Pinkberry Greek yoghurt promotional offers.
Our location solutions.
Location Targeting Solutions – 1-mile geo-fence around Pinkberry locations.
Audience Targeting Solutions – Place-based + geo-specific search behavioural targeting.
GroundTruth Dynamic Location Creative featured the mobile user’s distance from their nearest Pinkberry location and one of two promotional offers: $1 off and Buy One, Get One Free.
The ad clicks through to a dynamic landing page specific to the nearest location which features these offers as well as an option to save the coupon and store details.
Case Study / Pink Berry
The campaign’s location-focused targeting solutions doubled Pinkberry’s benchmark success rates.
lift in place-based performance