CASE STUDY

The goal:

To engage both male and female audiences with the Movember campaign, driving campaign awareness and participant sign-ups for the Movember challenge.

Our location solutions.

Commuter Hub Proximity Targeting to rail, tube and bus stations on weekdays to reach commuters with the “Move this Movember” message.

Office Proximity Targeting to office buildings and city centers, from Monday through Friday, to drive participant signups for the “Mo this Movember” challenge.

 

 

 

 

Results

Case Study / Movember

The commuter hub targeting strategy had the strongest engagement rate, with a click through rate (CTR) 70% above industry benchmark. Engagement peaked on Mondays, when users were more likely to be in a health-conscious mindset after the weekend.

1 %

above CTR benchmark