To increase awareness and sales of L’Occitane’s new “Terre de Lumière” fragrance whilst driving footfall in UK stores.
Our location solutions.
We used real-time Proximity Targeting to identify people close to specific stores, capture people in the right mindset to purchase and drive visitation. L’Occitane split their audience into 3 different groups:
Group A – audiences who were in close proximity to London stores
Group B – people who were in close proximity to stores outside of London with higher than average footfall
Group C – a control group made up of stores with smaller footfall
In total, 43 out of 77 UK stores were targeted.
Case Study / L'Occitane
Stores using proximity location targeting saw a sales uplift of 10% and a footfall uplift of 8% over the duration of the campaign.
Consumer engagement from those who had been close to store saw a secondary action rate 190% over the benchmark, with 75% choosing the “Shop Now” option.
42% of recorded store visits were carried out within 72 hours of ad exposure, indicating consumers are more likely to visit when exposure is recent.
over secondary action rate benchmark