CASE STUDY

How Athleta kept brand awareness
and in-store visits active during the holidays​

Athleta’s fitness and wellness-minded customers push themselves to the limits on a regular basis, and during the holiday season, the activewear brand challenged itself to increase brand awareness and sentiment among their audience. Using GroundTruth’s location solutions, Athleta was not only able to accomplish their goal but drive new visits in-store.

Our location solutions

Cost Per Visit, a performance buying model based on in-store visits, allowed Athleta to drive awareness and over 1,500 observed visits nationwide in a short two-week window during the congested holiday time frame. All of Athleta’s visits came from new customers*, thus allowing the brand to expand its already thriving customer base.

Neighborhoods Targeting, which identifies hyper-local areas of consumers who are more likely to be Athleta customers, allowed Athleta to boost visitation rates. Among these locations, the highest performing markets included neighborhoods around Atlanta, Baltimore, and New York.

*Estimated new customers

Products Used:

Audience Targeting

Location Targeting

Data Offerings

Results

Case Study / Athleta

This powerful joint effort has reached nearly 650,000 unique mobile users in local communities needing assistance.

Engagement with AMBER Alert mobile messages has been unparalleled as a display campaign. Our location-focused efforts have seen click-thru rates averaging 2160% greater than the mobile industry average.

1 %

greater than the mobile industry average