Cost Per Visit
What is it?
This groundbreaking solution removes the risk or guesswork of traditional media buying, as marketers only pay when in-store visits occur. This new model shifts accountability from buyer to partner, bringing improved transparency and simplicity to the advertising industry.
How it works
GroundTruth’s platform has been built from the ground up to guarantee precision, accuracy and above all else, performance. GroundTruth uses a combination of performance optimised products to generate desired number of visits.
- The first offline guaranteed performance model.
- Provides an accountable performance stream.
- Pay for deterministic, 1-to-1 visits only. No panels or projections.