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Audience Targeting

Location Audiences

People who have visited a specific brand or category within a specified timeframe up to 90 days.

Behavioural Audiences

Behavioural Audiences combine visitation behaviours with demographic information to inform different audience profiles, which define consumer lifestyle and interests.

Custom Audiences

Our Audience Manager lets you create tailored audience segments based on visitation data, behavioural attributes, demographic details and purchase information.