Stephen McCarthy — CFO

Stephen McCarthy is CFO of GroundTruth (formerly xAd), using his decades of experience in finance and accounting to enable the organisation to make informed decisions surrounding the future and continued growth. Under Stephen’s leadership, GroundTruth (formerly xAd) has doubled revenue for three consecutive years while expanding into 10 countries – all while remaining profitable.

He balances his time among future planning and fundraising; coordinating contracts with vendors, partner and customers; developing business plans; and supporting all parts of the organisation, from engineering and sales to business development and human resources.

Before GroundTruth (formerly xAd), Steve worked in the field of private equity, where he oversaw finance, accounting and operations for all fund-portfolio companies. During his tenure, Steve worked for such technology companies as Exigen Group (chief accounting officer), MySQL (vice president of finance), Vitria Technology (corporate controller), Exodus Communications (controller) and Centura Software/Gupta.