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Press
2-28-2018
Honda and Amplifi team up with GroundTruth and Rippll to drive people into dealerships with UK’s first third-party verified Cost Per Visit model
GroundTruth, the leading global technology platform driving offline visits and sales by leveraging location as the source of intent, announced today it is bringing the groundbreaking 3rd party verified pay-for-performance model that drives offline visits, Cost Per Visit (CPV), to the UK.
Press
2-6-2018
GroundTruth Launches Ads Manager, First End-to-End Self-Service Platform for Location Targeting
Companies of all sizes can now tap into advanced location data and targeting trusted by world’s largest brands and agencies, including 7 out of the Top 10 Fortune 100 companies
Media Mentions
1-30-2018
GroundTruth Wins Local Visionary Award with Cost Per Visit
GroundTruth’s Cost Per Visit offering wins Street Fight’s “Best Online-to-Offline Attribution Product” at the 3rd Local Visionary Awards, a category […]
Press
1-4-2018
GroundTruth Appoints New CMO Eric Hadley and SVP of Sales Jeff Hackett
NEW YORK, January 4, 2018 – GroundTruth, the leading global technology platform driving offline visits and sales by leveraging location […]
Media Mentions
1-4-2018
GroundTruth Brings In Microsoft Vet Eric Hadley As CMO And Ex-comScore Exec Jeff Hackett As SVP Of Sales
Hadley is succeeding former Ground Truth CMO Monica Ho as the company continues its search for a new CEO.
Media Mentions
12-16-2017
How GroundTruth Uses Location Data to Predict Behavior
I recently read that Amazon is branching outside of Seattle. But amidst the furor of cities vying to attract its […]
Media Mentions
12-14-2017
Fraud Threatens the Credibility of Digital Advertising; Black Friday Not Just Online Phenomenon
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, […]
Media Mentions
11-30-2017
Tracking Millions of Car Shoppers Beneficial Yet Daunting
Opportunities abound for modern marketers using technology to track millions of consumers’ buying behaviors and target market to them accordingly. […]
Media Mentions
11-28-2017
How P & G’s Pritchard Helped Fuel TAG’s Fight Against Ad Fraud
The Trustworthy Accountability Group, an industry watchdog primarily focused on fighting ad fraud, said Tuesday that the number of companies […]
Media Mentions
11-9-2017
Looking at Location Signals, GroundTruth Looks at Ways to Predict Behavior
Compared to other forms of media, local as its own category is only around nine years old, says Sarah Ohle, […]
Media Mentions
10-30-2017
Stop Optimizing Out of Dealership Visits
People buy cars in person, not online. Yet automotive marketers continue to rely on digital metrics to measure success, even […]
Press
10-24-2017
New Research Reveals Location Targeting Is 4X More Cost-Effective Than Online Metrics at Generating Offline Automotive Sales
NEW YORK, October 24, 2017 – According to new research by GroundTruth (formerly xAd), the leading global location technology platform, […]