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Honda and Amplifi team up with GroundTruth and Rippll to drive people into dealerships with UK’s first third-party verified Cost Per Visit model

GroundTruth, the leading global technology platform driving offline visits and sales by leveraging location as the source of intent, announced today it is bringing the groundbreaking 3rd party verified pay-for-performance model that drives offline visits, Cost Per Visit (CPV), to the UK.



GroundTruth Launches Ads Manager, First End-to-End Self-Service Platform for Location Targeting

Companies of all sizes can now tap into advanced location data and targeting trusted by world’s largest brands and agencies, including 7 out of the Top 10 Fortune 100 companies

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GroundTruth Wins Local Visionary Award with Cost Per Visit

GroundTruth’s Cost Per Visit offering wins Street Fight’s “Best Online-to-Offline Attribution Product” at the 3rd Local Visionary Awards, a category […]



GroundTruth Appoints New CMO Eric Hadley and SVP of Sales Jeff Hackett

NEW YORK, January 4, 2018 – GroundTruth, the leading global technology platform driving offline visits and sales by leveraging location […]

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GroundTruth Brings In Microsoft Vet Eric Hadley As CMO And Ex-comScore Exec Jeff Hackett As SVP Of Sales

Hadley is succeeding former Ground Truth CMO Monica Ho as the company continues its search for a new CEO.

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How GroundTruth Uses Location Data to Predict Behavior

I recently read that Amazon is branching outside of Seattle. But amidst the furor of cities vying to attract its […]

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Fraud Threatens the Credibility of Digital Advertising; Black Friday Not Just Online Phenomenon

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, […]

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Tracking Millions of Car Shoppers Beneficial Yet Daunting

Opportunities abound for modern marketers using technology to track millions of consumers’ buying behaviors and target market to them accordingly. […]

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How P & G’s Pritchard Helped Fuel TAG’s Fight Against Ad Fraud

The Trustworthy Accountability Group, an industry watchdog primarily focused on fighting ad fraud, said Tuesday that the number of companies […]

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Looking at Location Signals, GroundTruth Looks at Ways to Predict Behavior

Compared to other forms of media, local as its own category is only around nine years old, says Sarah Ohle, […]

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Stop Optimizing Out of Dealership Visits

People buy cars in person, not online. Yet automotive marketers continue to rely on digital metrics to measure success, even […]



New Research Reveals Location Targeting Is 4X More Cost-Effective Than Online Metrics at Generating Offline Automotive Sales

NEW YORK, October 24, 2017 – According to new research by GroundTruth (formerly xAd), the leading global location technology platform, […]