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Blog

3-15-2018

3 Location Data Myths That Are Now Officially Busted (Part 1 of 3)

Six weeks into my new role at GroundTruth, I’d come to realize that much of the advertising industry’s ideas about […]

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Blog

3-7-2018

GroundTruth’s Commitment to Privacy

GroundTruth is a mobile advertising platform specializing in location powered mobile ads. Our services help brands reach consumers with relevant […]

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Blog

2-22-2018

CPV and CPM: Why Both Deserve a Place in Your Marketing Mix

We’ve come a long way since the days when CPM was everything. The metrics we use to buy advertising have […]

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Report

2-15-2018

State of the market: Industry Trends

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Blog

2-8-2018

Mobile Advertising Creative Best Practices for Rich Media

In mobile advertising, rich media is an easy way to provide value for both consumers and brands. Consumers appreciate that […]

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Blog

1-31-2018

Why Location Data Belongs in Both National and Local Auto Marketing Strategies

We talk a lot about the role of location data in local marketing—with good reason. When your goal is to […]

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Infographic

1-19-2018

2018 CES Foot Traffic Recap: Who Came, Who Saw and Who Conquered at the Biggest Tech Conference of the Year

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Blog

1-10-2018

Get more bang for your ad buck: How CPGs can maximize location data in 2018

Want to know how CPG manufacturers can scale location targeting to increase store trips and sales? Here’s a hint: Putting […]

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Blog

1-2-2018

Five Consumer Trends to Watch in 2018

At the end of every year, we stop to marvel at the changes we’ve seen and make predictions for the […]

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Infographic

1-1-2018

Foot traffic reveals the showtimes that drove the most visits to Star Wars: The Last Jedi

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Blog

11-22-2017

Did Amazon’s acquisition of Whole Foods make it more accessible to low income households? Location data reveals the answer

There’s been much reported in the news lately about Amazon—from where the tech giant will open its next headquarters to […]

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Report

11-1-2017

Foot Traffic Trends – Financial services invest in location

Understanding where consumers visit before and after a trip to the bank improves marketing effectiveness. Learn how financial institutions can use location technology to increase visits to the bank in our new report.

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