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Holidays are time for gathering and celebrating with your family and friends – not to mention tons of great offers and deals to some of your favorite brands. Have you ever wondered, though, just how much foot traffic restaurants see on a holiday or how busy stores get leading up to the big day? xAd decided to investigate by looking at the three biggest consumer holidays in May: Cinco de Mayo, Mother’s Day and Memorial Day.

By analyzing holiday visitation behavior and location data, marketers can learn the best ways to reach consumers and plan for future campaigns. See below for our insights and start your preparation for the next holiday season early!


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