GroundTruth Wins Local Visionary
Award with Cost Per Visit
GroundTruth’s Cost Per Visit offering wins Street Fight’s “Best Online-to-Offline Attribution Product” at the 3rd Local Visionary Awards, a category which recognizes products that develop a results-driven campaign that achieves near-perfect attribution for marketers.
Cost Per Visit, which GroundTruth launched in March of 2017, pushes the envelope of applications for location-based technology. The first-to-market business model shifts the power to the hands of the advertiser by allowing them to pay only when in-store visits occur, helping the industry move from buying impressions to buying results.