GroundTruth Launches Ads Manager, First End-to-End Self-Service Platform for Location Targeting
Companies of all sizes can now tap into advanced location data and targeting trusted by world’s largest
brands and agencies, including 7 out of the Top 10 Fortune 100 companies
NEW YORK – February 06, 2018 – GroundTruth, the leading global technology platform driving offline visits and sales by leveraging location as the primary source of intent, today announced GroundTruth Ads Manager, the industry’s first end-to-end self-serve platform for mobile location-based advertising. Marketers can now simply access GroundTruth’s platform, which sees 2 out of 3 smartphone users, to sign-up, input a credit card, and create their first campaign in a matter of minutes – no minimum spend required.
As an early adopter of Ads Manager, Derek Walls, PR & Marketing Manager at Ted’s Montana Grill said: “GroundTruth’s self-service platform gives us the opportunity to tap into sophisticated location data and targeting on our own terms. Since joining Ads Manager, we’ve seen a 10x return on ad spend and can attribute mobile ads to actual restaurant visits, the ‘holy grail’ for any marketer. Mobile advertising was essentially a new territory for the brand last year, and now we consider it to be one of the most valuable components of our 2018 plan.”
Another early adopter, Nathan Daniel, Senior VP at Conquest Digital added: “GroundTruth’s ability to track actual number of store visits from users who saw my clients’ ads is a total game changer for the automotive dealership and retail industry. Ads Manager’s simple UI, advanced targeting, flexible creative options, and robust reporting is allowing me to exceed my client’s marketing expectations while growing my agency business.”
Already tried and tested by some of the world’s biggest brands, including 7 out of the Top 10 Fortune 100 companies who use GroundTruth for managed services, Ads Manager grants businesses of all sizes easier access to advanced location targeting tools and resources, once complicated and out of reach for small businesses and the agencies supporting them. Unlike some popular, all-in-one marketing or social platforms, Ads Manager also provides a more precise and accurate level of location targeting, made possible through GroundTruth’s mapping technology, Blueprints™ and patented Location Verification algorithm, which scrubs incoming location data for accuracy.
Marketers can use Ads Manager to target locations or individuals stores rather than wasting ad resources targeting a broader 5-mile radius around an address. Additionally, brands can calculate effective Cost Per Visit to optimize their ads based on observed visits to their brick-and-mortar location.
“Location technology is incredibly valuable for marketers. It allows you to reach people based on their active behaviors, such as a store visit, versus a ‘like’ or search online that may never result in an action,” said Sunil Kumar, COO, GroundTruth. “With GroundTruth Ads Manager, we’re able to remove the barrier of entry to its benefits, and answer a very big demand among smaller and larger companies with exploratory budgets to plan via a self-service platform.”
This momentum follows the recent appointment of new CMO Eric Hadley and highlights the company’s ongoing commitment to advancing location technology access, awareness, and applications.
To learn more or to sign up for Ads Manager, visit: https://www.groundtruth.com/solutions/self-serve
GroundTruth is the leading global technology platform driving in-store visits and sales by leveraging location as the primary source of intent. We believe in the power of place. Build your brand, increase sales and grow your business by building off what real people are doing in the real world, mapped using our proprietary Blueprints technology. Through its data foundation, GroundTruth sees 2 out 3 smartphone users in the U.S. and more than 30 billion physical visits annually across 21 countries globally. Learn more: www.groundtruth.com.
Jessica Meyers, 646-634-7547
Hotwire Global on behalf of GroundTruth
Jennifer Sricharoenchaikit, 646-568-3188